- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the milk market in Tanzania
Explore in-depth insights into the milk market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top milk brands, packaging preferences, and shopper behaviour within the milk category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the milk landscape in Tanzania.
Here is the type of information included in this report:
- A total of 70 milk products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 26 different milk brands
- The most common pack size in the milk category is 0.5 l, with the Sachet format being the most frequently used
- In the past 12 months, 1,074 new unique product entries have been recorded in the milk category
- Asas is currently the most scanned milk brand in Tanzania
Report on the milk category in Tanzania
A comprehensive report is available upon request.

Related milk categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Powder Milk
- Yoghurt and Sour Milk
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of milk insights available
- Top milk products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of milk brands in Tanzania by demographics
- Milk brand shopper profile
- Average consumer rating per milk product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual milk products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan milk products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the milk sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.