- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the pasta market in Tanzania
Explore in-depth insights into the pasta market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top pasta brands, packaging preferences, and shopper behaviour within the pasta category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the pasta landscape in Tanzania.
Here is the type of information included in this report:
- A total of 27 pasta products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 21 different pasta brands
- The most common pack size in the pasta category is 0.45 kg, with the Bag format being the most frequently used
- In the past 12 months, 796 new unique product entries have been recorded in the pasta category
- Santa Lucia is currently the most scanned pasta brand in Tanzania
Report on the pasta category in Tanzania
A comprehensive report is available upon request.
Related pasta categories
- Rice, Pasta and Noodles
- Instant Noodles
- Rice
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of pasta insights available
- Top pasta products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of pasta brands in Tanzania by demographics
- Pasta brand shopper profile
- Average consumer rating per pasta product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual pasta products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan pasta products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the pasta sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.
