- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the toothpaste market in Nigeria
Explore in-depth insights into the toothpaste market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top toothpaste brands, packaging preferences, and shopper behaviour within the toothpaste category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the toothpaste landscape in Nigeria.
Here is the type of information included in this report:
- A total of 194 toothpaste products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 59 different toothpaste brands
- The most common pack size in the toothpaste category is 0.13 kg, with the Paper box format being the most frequently used
- In the past 12 months, 8,875 new unique product entries have been recorded in the toothpaste category
- Closeup is currently the most scanned toothpaste brand in Nigeria
Report on the toothpaste category in Nigeria
A comprehensive report is available upon request.
Related toothpaste categories
- Oral Care
- Dental Floss
- Mouthwashes
- Toothbrushes
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of toothpaste insights available
- Top toothpaste products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of toothpaste brands in Nigeria by demographics
- Toothpaste brand shopper profile
- Average consumer rating per toothpaste product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual toothpaste products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan toothpaste products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the toothpaste sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
