- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the toothpaste market in South Africa
Explore in-depth insights into the toothpaste market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top toothpaste brands, packaging preferences, and shopper behaviour within the toothpaste category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the toothpaste landscape in South Africa.
Here is the type of information included in this report:
- A total of 183 toothpaste products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 39 different toothpaste brands
- The most common pack size in the toothpaste category is 0.1 l, with the Tube format being the most frequently used
- In the past 12 months, 5,131 new unique product entries have been recorded in the toothpaste category
- Colgate is currently the most scanned toothpaste brand in South Africa
Report on the toothpaste category in South Africa
A comprehensive report is available upon request.
Related toothpaste categories
- Oral Care
- Dental Floss
- Mouthwashes
- Toothbrushes
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of toothpaste insights available
- Top toothpaste products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of toothpaste brands in South Africa by demographics
- Toothpaste brand shopper profile
- Average consumer rating per toothpaste product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual toothpaste products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan toothpaste products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the toothpaste sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
