- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the laundry care market in Kenya
Explore in-depth insights into the laundry care market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top laundry care brands, packaging preferences, and shopper behaviour within the laundry care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the laundry care landscape in Kenya.
Here is the type of information included in this report:
- A total of 686 laundry care products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 135 different laundry care brands
- The most common pack size in the laundry care category is 0.5 kg, with the Sachet format being the most frequently used
- In the past 12 months, 28,368 new unique product entries have been recorded in the laundry care category
- Sunlight is currently the most scanned laundry care brand in Kenya
Report on the laundry care category in Kenya
A comprehensive report is available upon request.
Related laundry care categories
- Home Care
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Surface Care and cleaners
- Toilet Care
- Laundry Aids
- Laundry Detergents
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of laundry care insights available
- Top laundry care products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry care brands in Kenya by demographics
- Laundry Care brand shopper profile
- Average consumer rating per laundry care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry care products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan laundry care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry care sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
