Boost FMCG performance with Modern Trade data analysis in Africa

Streamline Modern Trade Data Analysis in Africa

Modern Trade data analysis in Africa has never been so easy. Explore how our new AI powered Retail Sales analytics platform can boost FMCG performance. 

As an FMCG brand operating on the continent, are you struggling to combine and analyze heterogeneous data sources from modern retailers in Africa? 

Our advanced data analytics platform is now available to FMCG players in some African key markets. It offers seamless integration, clean-up, and analysis of modern trade data. Beyond simple visualization, our platform manages custom product classification and segmentation, making it user-friendly and highly adaptable to any company’s needs.

Key Features of our Modern Trade Platform

• Consistent Data Delivery: Our robust product database, combined with sell-out data from supermarkets, ensures consistent and reliable data collection across time periods and stores. This allows you to confidently track product performance.
• Rapid Implementation: Get started quickly with minimal setup. Simply provide your Excel files from retailers, and within two weeks, you’ll have a fully operational dashboard.
• User-Friendly Dashboards: Our dashboards load quickly and offer easy table downloads. Their customizable filters, and predefined analyses are praised by industry leaders for their speed and usability.
• Unlimited Users and Custom Dashboards: Allow your entire organization to access the platform, with specific dashboards tailored for teams like brand managers, trade marketing, and top management.
• Customization Flexibility: We include development hours in our subscription plans to help refine your specific KPIs and segmentation needs, offering a collaborative and transparent customization process.
• Custom Product Classification: We facilitate the setup of custom classifications while allowing clients the flexibility to manage their variables.

Example of online dashboard based on scanned data

Retail Data Analytics to boost FMCG Performance 

Leveraging our platform allows you to gain a competitive edge in the African FMCG market by easily integrating and analyzing modern trade data. With our system, you can:

• First, understand category trends and assess brand and SKU performance.
• Next, measure the impact of promotional activities on sales.
• Additionally, track market shares over time and benchmark against competitors to refine your growth strategies.

With Sagaci Research’s extensive experience in trade data analysis and our advanced platform, we ensure seamless data consolidation. Moreover, our proprietary system standardizes SKUs, brands, and categories across retailers, delivering precise and actionable insights tailored to the African retail landscape.

For more on African Retail Market Insights

In a nutshell, integrating and analyzing diverse trade data from African modern retailers can be challenging for Trade Marketers aiming to enhance Category Management. Sagaci Research’s platform simplifies this process, offering valuable insights through tailored, interactive dashboards. 

Reach out to us on contact@sagaciresearch.com to gain a deeper understanding of category trends, brand performance, and promotional impact to stay ahead in the competitive FMCG market.