- 17/03/2016
- Posted by: Julien Garcier
- Categories: Consumer Goods / FMCG, Sagaci Insights, Sectors
Angola’s currency is the most overvalued in Africa, based on the “KFC Index” – Yahoo Finance
Angola, Africa’s second largest oil producer, is home to the most overvalued currency on the continent. Angola’s kwanza is 72% overvalued against the dollar, according to a comparison of the cost of a bucket of fried chicken from the fast food retailer KFC in 16 African countries in February.
Fried Chicken Index Shows Angola Kwanza Most Overvalued Currency – Bloomberg
The Angolan kwanza is Africa’s most overvalued currency, based on the cost of a bucket of fried chicken in the oil-producing nation. The currency’s official rate is 72 percent overvalued against the dollar, according to the KFC Index published on the website of Sagaci Research. The gauge, whose compilers say it is inspired by The Economist Big Mac Index, measures a currency’s value on a purchasing power parity basis, using the cost of a 12-piece meal at KFC outlets. The Yum Brands Inc. fast-food franchise has restaurants in 18 African countries.
Angola’s currency is the most overvalued in Africa, based on the “KFC Index – Quartz
The index, compiled by a Nairobi-based consultancy Sagaci Research and modeled on the Economist’s “Big Mac index,” tries to capture whether currencies are at their correct level, based on the relative purchasing power of consumers. It found that a 12-piece bucket of fried chicken from KFC costs $35.20 in Angola, compared to $10.70 in South Africa, or $20 in Kenya.
Shilling properly valued against dollar – Business Daily Africa
The Kenya shilling is most properly valued against the dollar among major currencies in Africa based on ability to buy goods, a new study says. Pan-African market intelligence firm Sagaci Research used the purchasing power of 18 African currencies based on the price of a 12-piece chicken bucket at fast-food chain KFC restaurants, which are present in these countries.
The Africa Fried Chicken Index: Angolan kwanza most overvalued, while S. African rand should be stronger – Mail&Guardian Africa
The Angolan kwanza is Africa’s most overvalued currency, based on the cost of a bucket of fried chicken at KFC retail outlets in the country. The currency’s official rate is 72% overvalued against the dollar, according to the KFC Index published on the website of Sagaci Research. The gauge, whose compilers say it is inspired by The Economist Big Mac Index, measures a currency’s value on a purchasing power parity basis, using the cost of a 12-piece meal at KFC outlets. The Yum Brands Inc. fast-food franchise has restaurants in 18 African countries.
This Company Valued The Naira Using A Bucket Of KFC Chicken – Nairametrics
The Nigerian Naira is 8 percent overvalued based on the cost of a bucket of Kentucky fried chicken (KFC) according to data from Sagaci Research. The gauge, whose compilers say it is inspired by The Economist Big Mac Index, measures a currency’s value on a purchasing power parity basis, using the cost of a 12-piece meal at KFC outlets.
New Purchasing Power Parity Study across African Countries Launched – Corporate Digest
Sagaci Research, one of the leading independent pan-African market research and market intelligence firm, has published a new comparative study of Purchasing-Power-Parity (PPP) among African countries, named “The KFC Index”.
Inspired by the world renowned Big Mac Index, Sagaci Research has leveraged the presence of KFC™ in 18 African nations to develop the KFC Index of African currencies valuation.
Consommation – Afrique : qu’est-ce que l’indice “KFC”? – Le Point Afrique
Seul groupe mondial de restauration rapide présent dans dix-huit pays d’Afrique, Kentucky Fried Chicken (KFC) créé aux États-Unis dans les années 1930 s’est progressivement implanté dans les pays africains à partir de 1971 pour la première franchise en Afrique du Sud. L’installation la plus récente date de 2013 au Zimbabwe. Comme partout dans le monde, le prix d’un menu dans un restaurant peut varier du simple au double d’un pays à l’autre. Et c’est cette différence de prix pour un produit identique qui permet de créer un indice d’évaluation des devises fiable.
Le « KFC Index », un nouvel indicateur du coût de la vie en Afrique – Jeune Afrique
Le « KFC Index », présenté fin février par la société d’études de marché Sagaci research, entend “fournir une comparaison objective du niveau d’évaluation des devises sur le continent et des pouvoirs d’achat des consommateurs dans 18 pays africains”.
Kwanza é a moeda africana mais sobrevalorizada, diz um novo estudo – Voz da América
Citado por esta publicação, o director da Sagaci Research, Julien Garcier, disse que a economia angolana está a ter um mau desempenho e o governo e banco central artificialmente mantem a moeda nos actuais níveis.