The urban Kenyan consumer – Full table of content

Below is the list of all tables and figures included in the report. Please note that most sections can be purchased individually directly below. If you want a specific page, please contact us directly by calling +33 1 84 17 07 35 or send us an e-mail at sales@sagaciresearch.com

Part 1: Methodology

• Page 7
  • Sample breakdown by geographic location in % (figure 1)
  • Sample breakdown by gender in % (figure 2)
  • Average age of respondent (figure 3)

Part 2: Income and Expenditures

• Page 9
  • Split of urban Kenya population by income bracket in % in 2013 (figure 4)
  • Split of total Kenya population by income bracket in % in 2013 (figure 5)
• Page 10: Average size of households in Kenya in number of members (figure 6)
• Page 11: Breakdown of population by SEC and highest level of education attained in % (figure7)
• Page 12: Average monthly household income by SEC in US Dollars in 2013 (figure 8)
• Page 13: Breakdown of average spending by category and by SEC in 2013 (figure 9)
• Page 14
  • Population breakdown by type of employment in % (figure 10)
  • Population breakdown by sector of employment in % (figure 11)
• Page 15
  • Population breakdown by type of employment by SEC in % (figure 12)
  • Population breakdown by sector of employment by SEC in % (figure 13)

Part 3: Ownership and assets

• Page 17: Breakdown of dwelling ownership for urban Kenya and by SEC in %  (figure 14)
• Page 18: Type of dwelling owned or rented for urban Kenya and by SEC in %  in 2013 (figure 15)
• Page 19: Ownership (penetration) of household goods in urban Kenya in % in 2013 (figure 16)
• Page 20: Ownership of household goods in SECs A and E in % in 2013 (figure 17)
• Page 21: Household good adoption curves in 2013 by monthly income (figure 18)
• Page 22: Household good first time purchase by SEC in % in 2013 (figure 19)

Part 4: Savings and financial services

• Page 24: Breakdown of average monthly income by SEC and by usage in US Dollars, % in 2013 (figure 20)
• Page 25: Share of savings and give-aways from total household monthly income in US Dollars (figure 21
• Page 26
  • Breakdown of main saving motive for total urban Kenya in % (figure 22)
  • Breakdown of main saving motive by SEC in % (figure 23)
• Page 27
  • Penetration of bank accounts in urban Kenya in % (figure 24)
  • Penetration of bank accounts by SEC in % (figure 25)
• Page 28: Penetration of banking products by SEC in % (figure 26)
• Page 29
  • Penetration of insurance in urban Kenya in % (figure 27)
  • Penetration of insurance by SEC in % (figure 28)
• Page 30: Penetration of insurance products by SEC in % (figure 29)

Part 5: Shopping behaviors / channel visited

• Page 32: Retail channel visited by SEC in past 4 weeks by SEC in % (figure 30)
• Page 33
  • Share of retail channels for fruits and vegetables purchases by SEC in % (figure 31)
  • Share of retail channels for dairy product purchases by SEC in % (figure 32)
• Page 34
  • Share of retail channels for water and soft drink purchases by SEC in % (figure 33)
  • Share of retail channels for personal care product purchases by SEC in % (figure 34)

Part 6: Mobile, internet and TV behaviors

• Page 36
  • Penetration of internet by SEC in % in 2013 (figure 35)
  • Channels of accessing internet by SEC in % in 2013 (figure 36)
• Page 37
  • Penetration of mobile payment services by SEC in % in 2013 (figure 37)
  • Average mobile payment transactions by SEC monthly in 2013 (figure 38)
• Page 38: Breakdown of satellite access by access method in % in 2013 (figure 39)

 
Share