Tobacco market in Zimbabwe

Detailed insights on the tobacco market in Zimbabwe

Explore in-depth insights into the tobacco market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top tobacco brands, packaging preferences, and shopper behaviour within the tobacco category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tobacco landscape in Zimbabwe.

Here is the type of information included in this report:

  • A total of 91 tobacco products (SKUs) have been scanned by consumers in Zimbabwe, providing a comprehensive view of the category
  • These products span 61 different tobacco brands
  • The most common pack size in the tobacco category is 20 kg, with the Paper box format being the most frequently used
  • In the past 12 months, 3,077 new unique product entries have been recorded in the tobacco category
  • Pacific Storm is currently the most scanned tobacco brand in Zimbabwe

Report on the tobacco category in Zimbabwe

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related tobacco categories

  • Cigarettes
  • Other Tobacco

Regions in Zimbabwe covered in the report

  • Bulawayo
  • Harare
  • Manicaland
  • Mashonaland Central
  • Mashonaland East
  • Mashonaland West
  • Masvingo
  • Matabeleland North
  • Matabeleland South
  • Midlands

Other types of tobacco insights available

  • Top tobacco products in Zimbabwe overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of tobacco brands in Zimbabwe by demographics
  • Tobacco brand shopper profile
  • Average consumer rating per tobacco product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual tobacco products consumers in Zimbabwe are purchasing and consuming.

Online panel members from Zimbabwe scan tobacco products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the tobacco sector in Zimbabwe, get in touch on contact@sagaciresearch.com or click below.