- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tobacco market in Nigeria
Explore in-depth insights into the tobacco market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top tobacco brands, packaging preferences, and shopper behaviour within the tobacco category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tobacco landscape in Nigeria.
Here is the type of information included in this report:
- A total of 98 tobacco products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 64 different tobacco brands
- The most common pack size in the tobacco category is 20 units, with the Paper box format being the most frequently used
- In the past 12 months, 2,102 new unique product entries have been recorded in the tobacco category
- B&H is currently the most scanned tobacco brand in Nigeria
Report on the tobacco category in Nigeria
A comprehensive report is available upon request.
Related tobacco categories
-
- Cigarettes
- Other Tobacco
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of tobacco insights available
- Top tobacco products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tobacco brands in Nigeria by demographics
- Tobacco brand shopper profile
- Average consumer rating per tobacco product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tobacco products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan tobacco products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tobacco sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
