Monitor your brand in the retail channels with our Retail Tracker in Africa
Syndicated retail audits and brand performance across key African markets
SagaTracker is our Retail Tracker in Africa that provides data from on-the-ground measurements in a relevant panel of stores.
Categories
Non-alcoholic beverages
Bottled water, Soft drinks, Energy Drinks, Juices
Alcoholic beverages
Beer, Ready-To-Drink, Whisky, Vodka, Gin, Other spirits
Dairy
UHT milk, Fresh milk, Powder milk, Evaporated milk, Flavored milk, Yogurt, Sour milk, Cheese, Butter
Cooking ingredients
Edible oils, Bouillon, Tomato pastes, Mayonnaise
Biscuits and confectionery
Biscuits, Chocolate spreads, Chocolate confectionery, Sugar confectionery, Gum, Salty snacks
Baby food
Dried baby food, Milk Formula
Personal and health care
Bar soap, Hair Care, Skin care, Oral care, Diapers, Condoms
Home care
Toilet paper, Laundry care
Tobacco
Countries
| West and Central Africa Cameroon DR Congo Senegal Ghana Guinea Côte d’Ivoire Nigeria |
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Frequency
Quarterly, Bi-annual
Pick your category and country, and start getting data with our Retail Tracker in Africa
What can you use SagaTracker for?
Assess the true performance of your brands and SKUs at the point of sale.
Set fact-based targets for your commercial plans and monitor progress.
Track your trade performance as well as the key market indicators on a regular basis.
Pick your category
Pick your countries of interest
Select your frequency
Track 7 key trade indicators with our Retail Tracker tool in Africa
Indicators are available in total for the country or broken down by channel. Indicators available within our Retail Tracker tool in Africa
- Category availability within the panel
- Numeric distribution (of brands, SKUs and manufacturers)
- Share of stock and total stock available in the stores (of brands, SKUs and manufacturers)
- Price points of each SKU
- Market share in value (of brands and manufacturers)
- Market share in volume (of brands and manufacturers)
- Average category sales volume per store
Key channels covered
Grocery stores and mini-marts
Table tops
Supermarkets
HoReCa
Liquor stores
Pharmacies
Beauty stores
Continuously collect data and insights related to your brand in Africa
Track brand performance in stores
Monitor the trade performance for your key brands on an ongoing basis
Representative retail audit
Assess how your brand is doing across traditional but also modern trade channels
Granular understanding of brand performance
Monitor your performance at brand level but also down to the SKU and at channel level
Standardized approach
Allowing an easy comparison of KPIs between countries
Access the key performance indicators for your business
Numeric distribution, pricing, market shares,…
Pan-African coverage
Monitor your trade performance consistently across multiple markets
Immediate online access to collected data
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaTracker
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Retail audit in DRC reveals strong regional patterns in the laundry category
Results from the latest retail audit in DRC / Democratic Republic of Congo, conducted by the Sagaci Research Trade team, shed light on strong regional patterns in supply chain dynamics and sourcing strategies in the country. Indeed, the vast geography of the country, coupled with deep regional differences hindering cross-regional trade, has led to distinctive
28/02/2024 -
Immersion in the food service industry in Africa: chat with a restaurateur in Mozambique
Post-COVID-19, the food service industry in Africa, as well as globally, faced significant challenges. Lockdowns, restrictions on dining in, reduced tourism, and economic uncertainties had a substantial impact on the restaurant industry. Many restaurants and eateries faced closures, reduced operating hours, and shifts towards takeout and delivery services to adapt to the new normal. With
30/10/2023 -
Shrinkflation in Africa: the smaller, the better (profits)
Shrinkflation in Africa (as elsewhere) consists of reducing the volume (in grams, liters or units) of a product while keeping the same price, sometimes along with a packaging change, so that it is barely noticeable. It tends to be more common during periods of inflation such as the one we have been facing in the
06/10/2023 -
Traditional Trade in Africa: Interview with a Senegalese Boutiquier
Related posts: Shrinkflation in Africa: the smaller, the better (profits) Report on the Cognac and Brandy market in Africa: consumption trends, leading brands and consumer profiles Coca-Cola in Cameroon: too big to fail? The importance of Price Compliance in Traditional Retail in Africa
02/08/2023