Monitor your brand in the retail channels with our Retail Tracker in Africa
Syndicated retail audits and brand performance across key African markets
SagaTracker is our Retail Tracker in Africa that provides data from on-the-ground measurements in a relevant panel of stores.
Categories
Non-alcoholic beverages
Bottled water, Soft drinks, Energy Drinks, Juices
Alcoholic beverages
Beer, Ready-To-Drink, Whisky, Vodka, Gin, Other spirits
Dairy
UHT milk, Fresh milk, Powder milk, Evaporated milk, Flavored milk, Yogurt, Sour milk, Cheese, Butter
Cooking ingredients
Edible oils, Bouillon, Tomato pastes, Mayonnaise
Biscuits and confectionery
Biscuits, Chocolate spreads, Chocolate confectionery, Sugar confectionery, Gum, Salty snacks
Baby food
Dried baby food, Milk Formula
Personal and health care
Bar soap, Hair Care, Skin care, Oral care, Diapers, Condoms
Home care
Toilet paper, Laundry care
Tobacco
Countries
Angola Cameroon DR Congo Egypt Ghana Guinea Ivory Coast Mozambique |
Nigeria Kenya Mozambique Senegal Tanzania Uganda |
Frequency
Quarterly, Bi-annual
Pick your category and country, and start getting data with our Retail Tracker in Africa
What can you use SagaTracker for?
Assess the true performance of your brands and SKUs at the point of sale.
Set fact-based targets for your commercial plans and monitor progress.
Track your trade performance as well as the key market indicators on a regular basis.
Pick your category
Pick your countries of interest
Select your frequency
Track 8 key trade indicators with our Retail Tracker tool in Africa
Indicators are available in total for the country or broken down by channel. Indicators available within our Retail Tracker tool in Africa
- Category availability within the panel
- Numeric distribution (of brands, SKUs and manufacturers)
- Share of stock and total stock available in the stores (of brands, SKUs and manufacturers)
- Share of shelves (of brands and manufacturers)
- Price points of each SKU
- Market share in value (of brands and manufacturers)
- Market share in volume (of brands and manufacturers)
- Average category sales volume per store
Key channels covered
Grocery stores and mini-marts
Table tops
Supermarkets
HoReCa
Liquor stores
Pharmacies
Beauty stores
Continuously collect data and insights related to your brand in Africa
Track brand performance in stores
Monitor the trade performance for your key brands on an ongoing basis
Representative retail audit
Assess how your brand is doing across traditional but also modern trade channels
Granular understanding of brand performance
Monitor your performance at brand level but also down to the SKU and at channel level
Standardized approach
Allowing an easy comparison of KPIs between countries
Access the key performance indicators for your business
Numeric distribution, pricing, market shares,…
Pan-African coverage
Monitor your trade performance consistently across multiple markets
Immediate online access to collected data
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaTracker
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Carbonated soft drinks in Ghana: The price is right
Inflation and Carbonated Soft Drinks in Ghana The category of Carbonated Soft Drinks in Ghana was hit hard by inflation in recent months. In 2022, inflation in Ghana was high: up to 54% in December 2022 vs. 12.6% in December 2021. Looking into the soft drinks industry in Ghana and particularly brands from groups like
26/05/2023 -
Coca-Cola in Cameroon: too big to fail?
Nature abhors vacuum. And the recent experience of Coca-cola in Cameroon is a good example. As in Angola, Burkina Faso, Egypt, Ivory Coast and Senegal months earlier, the Cameroon beverage industry has been shaken up. Indeed, strategic decisions by Castel (through Les Brasseries du Cameroun / SABC) and Coca-Cola Company led the latter eponym brand
20/04/2023 -
The importance of Price Compliance in Traditional Retail in Africa
While the share of Modern Trade is growing on the African continent, Traditional Retail in Africa still accounts for the majority of sales in most of the regions. And both will continue to coexist. Beyond being an excellent solution for African consumers’ lifestyles and wallets, several examples of modernization of traditional retail in Africa will
04/04/2023 -
Retail Audits in Africa: Interview with Youssef Youssef
Today we speak to Youssef Youssef, Research Manager in the Trade Department at Sagaci Research. He tells us about his background, his current role and experience in implementing Retail Audits in Africa. Hi Youssef, can you tell us a bit about your background? Originally from Egypt, I studied Business Administration and Economics. I joined Sagaci
16/09/2022