Monitor your brand in the retail channels with our Retail Tracker in Africa

Syndicated retail audits and brand performance across key African markets

SagaTracker is our Retail Tracker in Africa that provides data from on-the-ground measurements in a relevant panel of stores.

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Categories

Non-alcoholic beverages

Bottled water, Soft drinks, Energy Drinks, Juices

Alcoholic beverages

Beer, Ready-To-Drink, Whisky, Vodka, Gin, Other spirits

Dairy

UHT milk, Fresh milk, Powder milk, Evaporated milk, Flavored milk, Yogurt, Sour milk, Cheese, Butter

Cooking ingredients

Edible oils, Bouillon, Tomato pastes, Mayonnaise

Biscuits and confectionery

Biscuits, Chocolate spreads, Chocolate confectionery, Sugar confectionery, Gum, Salty snacks

Baby food

Dried baby food, Milk Formula

Personal and health care

Bar soap, Hair Care, Skin care, Oral care, Diapers, Condoms

Home care

Toilet paper, Laundry care

Tobacco

Countries


Angola
Cameroon
DR Congo
Egypt
Ghana
Guinea
Ivory Coast
Mozambique
Nigeria
Kenya
Mozambique
Senegal
Tanzania
Uganda

Frequency

Quarterly, Bi-annual

Pick your category and country, and start getting data with our Retail Tracker in Africa

What can you use SagaTracker for?

Assess the true performance of your brands and SKUs at the point of sale.

Set fact-based targets for your commercial plans and monitor progress.

Track your trade performance as well as the key market indicators on a regular basis.

Pick your category
Pick your countries of interest
Select your frequency

Track 8 key trade indicators with our Retail Tracker tool in Africa

Indicators are available in total for the country or broken down by channel. Indicators available within our Retail Tracker tool in Africa

  • Category availability within the panel
  • Numeric distribution (of brands, SKUs and manufacturers)
  • Share of stock and total stock available in the stores (of brands, SKUs and manufacturers)
  • Share of shelves (of brands and manufacturers)
  • Price points of each SKU
  • Market share in value (of brands and manufacturers)
  • Market share in volume (of brands and manufacturers)
  • Average category sales volume per store

Key channels covered

Grocery stores and mini-marts
Table tops
Supermarkets
HoReCa
Liquor stores
Pharmacies
Beauty stores

Continuously collect data and insights related to your brand in Africa

Track brand performance in stores

Monitor the trade performance for your key brands on an ongoing basis

Representative retail audit

Assess how your brand is doing across traditional but also modern trade channels

Granular understanding of brand performance

Monitor your performance at brand level but also down to the SKU and at channel level

Standardized approach

Allowing an easy comparison of KPIs between countries

Access the key performance indicators for your business

Numeric distribution, pricing, market shares,…

Pan-African coverage

Monitor your trade performance consistently across multiple markets

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Immediate online access to collected data 

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaTracker

  • Carbonated soft drinks in Ghana: The price is right

    Inflation and Carbonated Soft Drinks in Ghana The category of Carbonated Soft Drinks in Ghana was hit hard by inflation in recent months. In 2022, inflation in Ghana was high: up to 54% in December 2022 vs. 12.6% in December 2021.  Looking into the soft drinks industry in Ghana and particularly brands from groups like

    26/05/2023
  • Coca-Cola in Cameroon: too big to fail?

    Nature abhors vacuum. And the recent experience of Coca-cola in Cameroon is a good example.  As in Angola, Burkina Faso, Egypt, Ivory Coast and Senegal months earlier, the Cameroon beverage industry has been shaken up. Indeed, strategic decisions by Castel (through Les Brasseries du Cameroun / SABC) and Coca-Cola Company led the latter eponym brand

    20/04/2023
  • The importance of Price Compliance in Traditional Retail in Africa

    While the share of Modern Trade is growing on the African continent, Traditional Retail in Africa still accounts for the majority of sales in most of the regions. And both will continue to coexist. Beyond being an excellent solution for African consumers’ lifestyles and wallets, several examples of modernization of traditional retail in Africa will

    04/04/2023
  • Retail Audits in Africa: Interview with Youssef Youssef

    Today we speak to Youssef Youssef, Research Manager in the Trade Department at Sagaci Research. He tells us about his background, his current role and experience in implementing Retail Audits in Africa. Hi Youssef, can you tell us a bit about your background?  Originally from Egypt, I studied Business Administration and Economics. I joined Sagaci

    16/09/2022