Monitor your brand performance in the retail channels

Syndicated retail audits across key African markets

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Categories

Non-alcoholic beverages

Bottled water, Soft drinks, Energy Drinks, Juices

Alcoholic beverages

Beer, Ready-To-Drink, Whisky, Vodka, Gin, Other spirits

Dairy

UHT milk, Fresh milk, Powder milk, Evaporated milk, Flavored milk, Yogurt, Sour milk, Cheese, Butter

Cooking ingredients

Edible oils, Bouillon, Tomato pastes, Mayonnaise

Biscuits and confectionery

Biscuits, Chocolate spreads, Chocolate confectionary, Sugar confectionary, Gum, Salty snacks

Baby food

Dried bay food, Milk Formula

Personal and health care

Bar soap, Hair Care, Skin care, Oral care, Diapers, Condoms

Home care

Toilet paper, Laundry care

Tobacco

Countries


Angola
Cameroon
DR Congo
Egypt
Ethiopia
Ghana
Guinea
Ivory Coast
Morocco
Mozambique
Nigeria
Kenya
Mozambique
Senegal
South Africa
Tanzania
Uganda
Zambia

Frequency

Quarterly, Bi-annual

Pick your category and country, and start getting data!

Track your trade performance as well as the key market indicators on a regular basis.

Pick your category
Pick your countries of interest
Select your frequency

Track 8 key trade indicators

Indicators are available in total for the country or broken down by channel. Indicators available

  • Category availability within the panel
  • Numeric distribution (of brands, SKUs and manufacturers)
  • Share of stock and total stock available in the stores (of brands, SKUs and manufacturers)
  • Share of shelves (of brands and manufacturers)
  • Price points of each SKU
  • Market share in value (of brands and manufacturers)
  • Market share in volume (of brands and manufacturers)
  • Average category sales volume per store

Key channels covered

Grocery stores and mini-marts
Table tops
Supermarkets
HoReCa
Liquor stores
Pharmacies
Beauty stores

Continuously collect data and insights related to your brand

Track brand performance

Monitor the trade performance for your key brands on an ongoing basis

Representative retail audit

Assess how your brand is doing across traditional but also modern trade channels

Granular understanding of brand performance

Monitor your performance at brand level but also down to the SKU and at channel level

Standardized approach

Allowing an easy comparison of KPIs between countries

Access the key performance indicators for your business

Numeric distribution, pricing, market shares,…

Pan-African coverage

Monitor your trade performance consistently across multiple markets

Immediate online access to collected data

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaTracker

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    Grow your sales by being there If your goal is to grow your sales and you want to try a new approach, we have a valuable method to share with you today. Mental and Physical availability: the key to make your sales grow You’ve probably heard about Byron Sharp, a Professor of Marketing Science and

    17/09/2021
  • Why is doing periodical retail audits crucial for your business?

    A periodical retail audit is a critical component of any growth strategy for every FMCG category. It tells you where you and your competitors are in the market, so you can use it as a starting point to efficiently define an action plan and measure your improvements over time.   Shows you where you are

    29/07/2021
  • The ranking of key whisky players in Nairobi is moving

    The SagaTracker, our trade tracking tool, shows us that the Whisky scene in Nairobi has shifted during the second quarter of the year. When it comes to brand availability in the points of sale, Hunter’s Choice (local brand owned by KWAL) and Black & White (Diageo) continue to dominate in the first positions. However, Grant’s (William

    01/07/2021
  • Consumer Service, HoReCa, Leisure & Education number of outlets (database) – Full table of contents

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    27/02/2015