Market research in Senegal
Given the high potential for growth, the prime geographic location, and the favorable political conditions, Senegal is a strong base to develop or continue to grow a business and take advantage of a young demographic. Additionally, it provides a key gateway for exports to other markets in West Africa, the Americas, and Europe.


About Senegal
Senegal is a country located in West Africa and borders the Gambia, Guinea, Guinea-Bissau, Mali, and Mauritania. The country is regarded as one of the most stable democracies on the continent and is often engaged in regional mediation. Senegal has a very young and growing population, with over 60% of the population under the age of 25.
In addition, high illiteracy rates of over 40% have resulted in high unemployment and high levels of poverty, especially in rural areas. Population is concentrated on the Atlantic coast, with Dakar acting as a population centre. However, over ⅔ of the population is rural.
Why conduct market research
Agriculture is the most important sector in Senegal, which not only feeds the population, but also employs a third of the workforce and is responsible for a majority of Senegal’s foreign capital. The industrial sector employs the majority of the workforce and is heavily centred around the processing of agricultural products.
Representative market data
Conducting market research in Senegal proved to be extremely difficult due to the complications associated with the high illiteracy rate and high level of rural population. However, given the right approach and method, an accurate and effective research project in Senegal is possible, allowing for immense potential for your company. At Sagaci Research, we are able to provide you with the following tools in order to truly capture the Senegalese market and fulfill your objectives and potential.
Market research methods in Senegal
Online Panel
Want direct access to consumers across Senegal? Need access to the opinion of a target group? Our online panel allows you to get very high quality data from target groups in a very short time-frame. Find out more here.
SagaBrand
Want immediate insights on consumer’s purchase intent or brand awareness? SagaBrand allows you to gain strong insights.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Senegal
-
Preferred social media and communication apps across Africa: what makes Telegram a success in Ethiopia?
Our 2022 SagaBrand surveys revealed that Whatsapp is the preferred social media and communication app in 25 out of 27 African countries. Ethiopia and Algeria have unique preferences which we explore more below. Preferred social media apps in Africa Over 6,700 respondents, aged 18 to 25, shared their views about social media and communication platforms.
05/01/2023 -
Are African countries proud of Morocco in the World Cup 2022?
Last Saturday, after the match against Portugal, Morocco became the very first African country to ever reach a World Cup semi-final. The world seems to be surprised, but what do other African countries really feel about Morocco in the World Cup 2022? Are they happy? Or do they wish their team was in the Moroccan
14/12/2022 -
Beauty Report in Africa – differing priorities and trends
We recently leveraged our African online research panel to understand more about the beauty market in Africa, focusing on beauty attitudes and priorities, particularly amongst young females. Read on to discover in which countries looking good is of the most importance. In addition, learn which brands come first to mind in relation to advertising across
21/09/2022 -
Heineken vs Guinness: which is Africa’s favourite beer brand?
Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred. Across the continent, the
06/09/2022