Market research in Algeria

Algeria provides unique opportunities in key sectors such as telecommunication and the digital economy thanks to its large youth cohort. Furthermore, the 2015 and 2018 waves of protectionist reforms saw the suspension on the imports of over 800 products. These reforms make the market prime for the development of products for the local market.

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About Algeria

Algeria is the largest country in Africa and is located in the north of the continent, with a long coastline on the Mediterranean Sea, in between Morocco and Tunisia. The vast majority of the population lives in the northern part on the coastline. Arabic and Berber or Tamazight are the official languages, whilst French and a number of dialects are spoken throughout the country. 

Algeria has a population of over 44 million people, of which 74.8% live in urban areas, with the capital Algiers and Oran being notable cities. 

Why conduct market research

Hydrocarbons play a major role in Algeria’s economy, accounting for around 30% of its GDP, and 95% of its exports. However, the services sector of the economy is the largest accounting for 47% of GDP, whilst the industry and agriculture make up 39% and 13% respectively.

The economy is heavily influenced by the government, in part due to the country’s post-colonial socialist development governance. Its main industries include petroleum and natural gas, electrical, petrochemical, and food processing. Its agricultural products consist of potatoes, wheat, and milk among others. 

Representative market data

Developing a strong curated research project in Algeria will allow you and your brand to gain insights on how to take advantage of a growing market and young market. Accurate and up-to-date information allows you to make informed decisions and penetrate your target market in the African continent. 

However, conducting research projects in Algeria pose complex challenges, being the largest country in Africa. With an increase in the cost of living in its main urban centres, the shift in consumer pattern becomes further visible between urban and rural populations. We can help you make the most out of your business through the use of our offerings:

Market research methods in Algeria

Online Panel

Gain access to thousands of our on-the-ground representatives that will allow you to gain valuable information about consumer’s opinions across a number of demographics. Click here for more information.

SagaBrand

Measure your brand’s health and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.

SagaCube

Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Access here.

SagaTracker

Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

More about syndicated research in Algeria

  • The top soda brands in Algeria in 2024

    Curious about the top soda brands in Algeria for 2024? Understanding consumer preferences is crucial for success in the competitive soda market. This is facilitated by SagaBrand, Africa’s largest Brand Health Tracker, which provides monthly insights based on consumer feedback from across the continent.  Through our online panel in Algeria, we survey consumers to gather

    17/09/2024
  • Best soda brands in Africa in 2023

    Introducing the latest insights on the best soda brands in Africa in 2023 from SagaBrand, the continuous Brand Health Tracking Survey.   On a daily basis members of our online panel in Africa answer surveys related to FMCG (as well as non FMCG) consumer brands from their market.  The Sagabrand tracker covers dozens of categories including

    26/02/2024
  • How widespread is Private Health Insurance in Africa?

    The penetration of private health insurance in Africa is generally lower compared to other regions of the world. With coverage often concentrated among higher income individuals or through corporate schemes let’s assess what the situation really is on the continent. Recent data from SagaCube indicate that 21% of respondents from the highest Social Economic Classes

    06/12/2023
  • 5 benefits of conducting online surveys in Africa

    When it comes to conducting market research, there are many approaches. Face-to-face interviews, focus groups, in-depth interviews (IDIs), online surveys… Each proves valuable for different purposes, but with technological advancements progressing rapidly, and particularly since much of the world moved ‘online’ during the Covid-19 pandemic, the latter (online surveys) are becoming an ever more popular

    07/11/2023