How do Nigerians Shop?

When it comes to shopping habits Lagosians exhibit significant variation by age and gender. Well over half of all women purchase confectionary more than twice a week, compared to just one-third of men. Meanwhile, 90% of respondents aged 18-25 buy soft drinks more than twice a week, compared to two-thirds of those aged 46 or older.
Our new report, “How do Nigerians Shop? Lagos purchasing habits: what, where and when” which is based on 1,100 face-to-face interviews across Lagos, provides data and insight on consumption habits across a variety of sectors, including food and beverages, clothing, personal care, consumer electronics and household appliances, with findings segmented by age, gender, household income, family circumstances, and retail channel.
For more details regarding this and any of our other reports, head over to the publications section of the website