- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the toilet care market in Kenya
Explore in-depth insights into the toilet care market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top toilet care brands, packaging preferences, and shopper behaviour within the toilet care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the toilet care landscape in Kenya.
Here is the type of information included in this report:
- A total of 240 toilet care products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 95 different toilet care brands
- The most common pack size in the toilet care category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 4,318 new unique product entries have been recorded in the toilet care category
- Harpic is currently the most scanned toilet care brand in Kenya
Report on the toilet care category in Kenya
A comprehensive report is available upon request.
Related toilet care categories
- Home Care
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Laundry Care
- Surface Care and cleaners
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of toilet care insights available
- Top toilet care products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of toilet care brands in Kenya by demographics
- Toilet Care brand shopper profile
- Average consumer rating per toilet care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual toilet care products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan toilet care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the toilet care sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
