- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the surface care and cleaners market in Kenya
Explore in-depth insights into the surface care and cleaners market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top surface care and cleaners brands, packaging preferences, and shopper behaviour within the surface care and cleaners category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the surface care and cleaners landscape in Kenya.
Here is the type of information included in this report:
- A total of 421 surface care and cleaners products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 154 different surface care and cleaners brands
- The most common pack size in the surface care and cleaners category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 8,002 new unique product entries have been recorded in the surface care and cleaners category
- Kiwi is currently the most scanned surface care and cleaners brand in Kenya
Report on the surface care and cleaners category in Kenya
A comprehensive report is available upon request.
Related surface care and cleaners categories
- Home Care
- Air Care
- Bleach
- Dishwashing
- Insecticides
- Laundry Care
- Toilet Care
- Multi-Purpose Cleaners
- Shoe Polish
- Window/Glass Cleaners
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of surface care and cleaners insights available
- Top surface care and cleaners products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of surface care and cleaners brands in Kenya by demographics
- Surface Care and cleaners brand shopper profile
- Average consumer rating per surface care and cleaners product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual surface care and cleaners products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan surface care and cleaners products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the surface care and cleaners sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
