- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the multi-purpose cleaners market in South Africa
Explore in-depth insights into the multi-purpose cleaners market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top multi-purpose cleaners brands, packaging preferences, and shopper behaviour within the multi-purpose cleaners category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the multi-purpose cleaners landscape in South Africa.
Here is the type of information included in this report:
- A total of 342 multi-purpose cleaners products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 97 different multi-purpose cleaners brands
- The most common pack size in the multi-purpose cleaners category is 0.75 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 5,261 new unique product entries have been recorded in the multi-purpose cleaners category
- Handy Andy is currently the most scanned multi-purpose cleaners brand in South Africa
Report on the multi-purpose cleaners category in South Africa
A comprehensive report is available upon request.

Related multi-purpose cleaners categories
- Surface Care and cleaners
- Drain Openers
- Floor Cleaners
- Furniture Polish
- Household Antiseptics/Disinfectants
- Kitchen Cleaners
- Shoe Polish
- Window/Glass Cleaners
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of multi-purpose cleaners insights available
- Top multi-purpose cleaners products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of multi-purpose cleaners brands in South Africa by demographics
- Multi-Purpose Cleaners brand shopper profile
- Average consumer rating per multi-purpose cleaners product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual multi-purpose cleaners products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan multi-purpose cleaners products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the multi-purpose cleaners sector in South Africa, get in touch on contact@sagaciresearch.com or click below.