- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the multi-purpose cleaners market in Kenya
Explore in-depth insights into the multi-purpose cleaners market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top multi-purpose cleaners brands, packaging preferences, and shopper behaviour within the multi-purpose cleaners category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the multi-purpose cleaners landscape in Kenya.
Here is the type of information included in this report:
- A total of 243 multi-purpose cleaners products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 121 different multi-purpose cleaners brands
- The most common pack size in the multi-purpose cleaners category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 2,974 new unique product entries have been recorded in the multi-purpose cleaners category
- Morning Fresh is currently the most scanned multi-purpose cleaners brand in Kenya
Report on the multi-purpose cleaners category in Kenya
A comprehensive report is available upon request.
Related multi-purpose cleaners categories
- Surface Care and cleaners
- Drain Openers
- Floor Cleaners
- Furniture Polish
- Household Antiseptics/Disinfectants
- Kitchen Cleaners
- Shoe Polish
- Window/Glass Cleaners
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of multi-purpose cleaners insights available
- Top multi-purpose cleaners products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of multi-purpose cleaners brands in Kenya by demographics
- Multi-Purpose Cleaners brand shopper profile
- Average consumer rating per multi-purpose cleaners product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual multi-purpose cleaners products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan multi-purpose cleaners products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the multi-purpose cleaners sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
