- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the laundry detergents market in Kenya
Explore in-depth insights into the laundry detergents market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top laundry detergents brands, packaging preferences, and shopper behaviour within the laundry detergents category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the laundry detergents landscape in Kenya.
Here is the type of information included in this report:
- A total of 446 laundry detergents products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 92 different laundry detergents brands
- The most common pack size in the laundry detergents category is 0.5 kg, with the Sachet format being the most frequently used
- In the past 12 months, 21,520 new unique product entries have been recorded in the laundry detergents category
- Sunlight is currently the most scanned laundry detergents brand in Kenya
Report on the laundry detergents category in Kenya
A comprehensive report is available upon request.
Related laundry detergents categories
- Laundry Care
- Laundry Aids
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of laundry detergents insights available
- Top laundry detergents products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of laundry detergents brands in Kenya by demographics
- Laundry Detergents brand shopper profile
- Average consumer rating per laundry detergents product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual laundry detergents products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan laundry detergents products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the laundry detergents sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
