- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the whisky market in South Africa
Explore in-depth insights into the whisky market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top whisky brands, packaging preferences, and shopper behaviour within the whisky category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the whisky landscape in South Africa.
Here is the type of information included in this report:
- A total of 164 whisky products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 73 different whisky brands
- The most common pack size in the whisky category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 2,775 new unique product entries have been recorded in the whisky category
- Three Ships is currently the most scanned whisky brand in South Africa
Report on the whisky category in South Africa
A comprehensive report is available upon request.
Related whisky categories
- Spirits
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of whisky insights available
- Top whisky products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of whisky brands in South Africa by demographics
- Whisky brand shopper profile
- Average consumer rating per whisky product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual whisky products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan whisky products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the whisky sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
