Whisky market in Nigeria

Detailed insights on the whisky market in Nigeria

Explore in-depth insights into the whisky market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top whisky brands, packaging preferences, and shopper behaviour within the whisky category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the whisky landscape in Nigeria.

Here is the type of information included in this report:

  • A total of 174 whisky products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
  • These products span 85 different whisky brands
  • The most common pack size in the whisky category is 0.75 l, with the Glass Bottle format being the most frequently used
  • In the past 12 months, 2,701 new unique product entries have been recorded in the whisky category
  • Best is currently the most scanned whisky brand in Nigeria

Report on the whisky category in Nigeria

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related whisky categories

  • Spirits
    • Brandy and Cognac
    • Gin
    • Liqueurs
    • Rum
    • Tequila and Mezcal
    • Vodka

Regions in Nigeria covered in the report

  • Abia
  • Adamawa
  • Akwa Ibom
  • Anambra
  • Bauchi
  • Bayelsa
  • Benue
  • Borno
  • Cross River
  • Delta
  • Ebonyi
  • Edo
  • Ekiti
  • Enugu
  • Federal Capital Territory
  • Gombe
  • Imo
  • Jigawa
  • Kaduna
  • Kano
  • Katsina
  • Kebbi
  • Kogi
  • Kwara
  • Lagos
  • Nassarawa
  • Niger
  • Ogun
  • Ondo
  • Osun
  • Oyo
  • Plateau
  • Rivers
  • Sokoto
  • Taraba
  • Yobe
  • Zamfara

Other types of whisky insights available

  • Top whisky products in Nigeria overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of whisky brands in Nigeria by demographics
  • Whisky brand shopper profile
  • Average consumer rating per whisky product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual whisky products consumers in Nigeria are purchasing and consuming.

Online panel members from Nigeria scan whisky products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the whisky sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.