- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the vodka market in South Africa
Explore in-depth insights into the vodka market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top vodka brands, packaging preferences, and shopper behaviour within the vodka category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the vodka landscape in South Africa.
Here is the type of information included in this report:
- A total of 54 vodka products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 14 different vodka brands
- The most common pack size in the vodka category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 638 new unique product entries have been recorded in the vodka category
- Smirnoff is currently the most scanned vodka brand in South Africa
Report on the vodka category in South Africa
A comprehensive report is available upon request.
Related vodka categories
- Spirits
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Whisky
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of vodka insights available
- Top vodka products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of vodka brands in South Africa by demographics
- Vodka brand shopper profile
- Average consumer rating per vodka product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual vodka products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan vodka products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the vodka sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
