- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tea market in Zimbabwe
Explore in-depth insights into the tea market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top tea brands, packaging preferences, and shopper behaviour within the tea category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tea landscape in Zimbabwe.
Here is the type of information included in this report:
- A total of 242 tea products (SKUs) have been scanned by consumers in Zimbabwe, providing a comprehensive view of the category
- These products span 85 different tea brands
- The most common pack size in the tea category is 0.125 kg, with the Paper box format being the most frequently used
- In the past 12 months, 6,535 new unique product entries have been recorded in the tea category
- Tanganda is currently the most scanned tea brand in Zimbabwe
Report on the tea category in Zimbabwe
A comprehensive report is available upon request.
Related tea categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Juices
Regions in Zimbabwe covered in the report
- Bulawayo
- Harare
- Manicaland
- Mashonaland Central
- Mashonaland East
- Mashonaland West
- Masvingo
- Matabeleland North
- Matabeleland South
- Midlands
Other types of tea insights available
- Top tea products in Zimbabwe overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tea brands in Zimbabwe by demographics
- Tea brand shopper profile
- Average consumer rating per tea product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tea products consumers in Zimbabwe are purchasing and consuming.
Online panel members from Zimbabwe scan tea products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tea sector in Zimbabwe, get in touch on contact@sagaciresearch.com or click below.
