- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the sugar and sweeteners market in Kenya
Explore in-depth insights into the sugar and sweeteners market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top sugar and sweeteners brands, packaging preferences, and shopper behaviour within the sugar and sweeteners category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the sugar and sweeteners landscape in Kenya.
Here is the type of information included in this report:
- A total of 101 sugar and sweeteners products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 49 different sugar and sweeteners brands
- The most common pack size in the sugar and sweeteners category is 1 kg, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 5,222 new unique product entries have been recorded in the sugar and sweeteners category
- Kabras is currently the most scanned sugar and sweeteners brand in Kenya
Report on the sugar and sweeteners category in Kenya
A comprehensive report is available upon request.
Related sugar and sweeteners categories
- Bread, Flour, Pastries and Baking Ingredients
- Baking Powder
- Bread
- Flour
- Sodium Bicarbonate
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of sugar and sweeteners insights available
- Top sugar and sweeteners products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of sugar and sweeteners brands in Kenya by demographics
- Sugar and Sweeteners brand shopper profile
- Average consumer rating per sugar and sweeteners product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual sugar and sweeteners products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan sugar and sweeteners products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the sugar and sweeteners sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
