- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the spreads, jams and honey market in Kenya
Explore in-depth insights into the spreads, jams and honey market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top spreads, jams and honey brands, packaging preferences, and shopper behaviour within the spreads, jams and honey category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the spreads, jams and honey landscape in Kenya.
Here is the type of information included in this report:
- A total of 267 spreads, jams and honey products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 81 different spreads, jams and honey brands
- The most common pack size in the spreads, jams and honey category is 0.5 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 11,357 new unique product entries have been recorded in the spreads, jams and honey category
- Blue Band is currently the most scanned spreads, jams and honey brand in Kenya
Report on the spreads, jams and honey category in Kenya
A comprehensive report is available upon request.
Related spreads, jams and honey categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of spreads, jams and honey insights available
- Top spreads, jams and honey products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of spreads, jams and honey brands in Kenya by demographics
- Spreads, Jams and Honey brand shopper profile
- Average consumer rating per spreads, jams and honey product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual spreads, jams and honey products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan spreads, jams and honey products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the spreads, jams and honey sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
