- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the spirits market in Zambia
Explore in-depth insights into the spirits market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top spirits brands, packaging preferences, and shopper behaviour within the spirits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the spirits landscape in Zambia.
Here is the type of information included in this report:
- A total of 190 spirits products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 105 different spirits brands
- The most common pack size in the spirits category is 0.75 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 1,620 new unique product entries have been recorded in the spirits category
- Bols is currently the most scanned spirits brand in Zambia
Report on the spirits category in Zambia
A comprehensive report is available upon request.
Related spirits categories
- Alcoholic Beverages
- Beer
- Ready to Drink Beverages
- Wine & Champagne
- Brandy and Cognac
- Gin
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of spirits insights available
- Top spirits products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of spirits brands in Zambia by demographics
- Spirits brand shopper profile
- Average consumer rating per spirits product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual spirits products consumers in Zambia are purchasing and consuming.
Online panel members from Zambia scan spirits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the spirits sector in Zambia, get in touch on contact@sagaciresearch.com or click below.
