- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the salt market in Zimbabwe
Explore in-depth insights into the salt market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top salt brands, packaging preferences, and shopper behaviour within the salt category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the salt landscape in Zimbabwe.
Here is the type of information included in this report:
- A total of 119 salt products (SKUs) have been scanned by consumers in Zimbabwe, providing a comprehensive view of the category
- These products span 46 different salt brands
- The most common pack size in the salt category is 1 kg, with the Sachet format being the most frequently used
- In the past 12 months, 5,369 new unique product entries have been recorded in the salt category
- Red Seal is currently the most scanned salt brand in Zimbabwe
Report on the salt category in Zimbabwe
A comprehensive report is available upon request.
Related salt categories
- Seasoning
- Bouillon
- Herbs and Spices
- Vinegar
Regions in Zimbabwe covered in the report
- Bulawayo
- Harare
- Manicaland
- Mashonaland Central
- Mashonaland East
- Mashonaland West
- Masvingo
- Matabeleland North
- Matabeleland South
- Midlands
Other types of salt insights available
- Top salt products in Zimbabwe overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of salt brands in Zimbabwe by demographics
- Salt brand shopper profile
- Average consumer rating per salt product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual salt products consumers in Zimbabwe are purchasing and consuming.
Online panel members from Zimbabwe scan salt products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the salt sector in Zimbabwe, get in touch on contact@sagaciresearch.com or click below.
