- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the salt market in Zambia
Explore in-depth insights into the salt market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top salt brands, packaging preferences, and shopper behaviour within the salt category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the salt landscape in Zambia.
Here is the type of information included in this report:
- A total of 52 salt products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
- These products span 25 different salt brands
- The most common pack size in the salt category is 0.5 kg, with the Sachet format being the most frequently used
- In the past 12 months, 792 new unique product entries have been recorded in the salt category
- Cerebos is currently the most scanned salt brand in Zambia
Report on the salt category in Zambia
A comprehensive report is available upon request.
Related salt categories
- Seasoning
- Bouillon
- Herbs and Spices
- Vinegar
Regions in Zambia covered in the report
- Central
- Copperbelt
- Eastern
- Luapula
- Lusaka
- Muchinga
- North-Western
- Northern
- Southern
- Western
Other types of salt insights available
- Top salt products in Zambia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of salt brands in Zambia by demographics
- Salt brand shopper profile
- Average consumer rating per salt product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual salt products consumers in Zambia are purchasing and consuming.
Online panel members from Zambia scan salt products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the salt sector in Zambia, get in touch on contact@sagaciresearch.com or click below.
