- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the salt market in Kenya
Explore in-depth insights into the salt market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top salt brands, packaging preferences, and shopper behaviour within the salt category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the salt landscape in Kenya.
Here is the type of information included in this report:
- A total of 99 salt products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 42 different salt brands
- The most common pack size in the salt category is 0.5 kg, with the Sachet format being the most frequently used
- In the past 12 months, 8,718 new unique product entries have been recorded in the salt category
- KENSALT is currently the most scanned salt brand in Kenya
Report on the salt category in Kenya
A comprehensive report is available upon request.
Related salt categories
- Seasoning
- Bouillon
- Herbs and Spices
- Vinegar
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of salt insights available
- Top salt products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of salt brands in Kenya by demographics
- Salt brand shopper profile
- Average consumer rating per salt product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual salt products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan salt products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the salt sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
