- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the pasta market in Kenya
Explore in-depth insights into the pasta market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top pasta brands, packaging preferences, and shopper behaviour within the pasta category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the pasta landscape in Kenya.
Here is the type of information included in this report:
- A total of 205 pasta products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 84 different pasta brands
- The most common pack size in the pasta category is 0.4 kg, with the Bag format being the most frequently used
- In the past 12 months, 6,370 new unique product entries have been recorded in the pasta category
- Daawat is currently the most scanned pasta brand in Kenya
Report on the pasta category in Kenya
A comprehensive report is available upon request.
Related pasta categories
- Rice, Pasta and Noodles
- Couscous
- Instant Noodles
- Rice
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of pasta insights available
- Top pasta products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of pasta brands in Kenya by demographics
- Pasta brand shopper profile
- Average consumer rating per pasta product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual pasta products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan pasta products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the pasta sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
