Milk market in South Africa

Detailed insights on the milk market in South Africa

Explore in-depth insights into the milk market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top milk brands, packaging preferences, and shopper behaviour within the milk category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the milk landscape in South Africa.

Here is the type of information included in this report:

  • A total of 384 milk products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
  • These products span 89 different milk brands
  • The most common pack size in the milk category is 1 l, with the Tetra Pak format being the most frequently used
  • In the past 12 months, 11,065 new unique product entries have been recorded in the milk category
  • Clover is currently the most scanned milk brand in South Africa

Report on the milk category in South Africa

A comprehensive report is available upon request.

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Related milk categories

  • Dairy
    • Butter
    • Cheese
    • Condensed and Evaporated milk
    • Cream
    • Dairy Desserts
    • Ice Cream
    • Margarine
    • Powder Milk
    • Yoghurt and Sour Milk

Regions in South Africa covered in the report

  • Eastern Cape
  • Free State
  • Gauteng
  • KwaZulu-Natal
  • Limpopo
  • Mpumalanga
  • North West
  • Northern Cape
  • Western Cape

Other types of milk insights available

  • Top milk products in South Africa overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of milk brands in South Africa by demographics
  • Milk brand shopper profile
  • Average consumer rating per milk product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual milk products consumers in South Africa are purchasing and consuming.

Online panel members from South Africa scan milk products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the milk sector in South Africa, get in touch on contact@sagaciresearch.com or click below.