- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the milk market in Nigeria
Explore in-depth insights into the milk market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top milk brands, packaging preferences, and shopper behaviour within the milk category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the milk landscape in Nigeria.
Here is the type of information included in this report:
- A total of 86 milk products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 35 different milk brands
- The most common pack size in the milk category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 5,428 new unique product entries have been recorded in the milk category
- Nutri-Milk is currently the most scanned milk brand in Nigeria
Report on the milk category in Nigeria
A comprehensive report is available upon request.

Related milk categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Powder Milk
- Yoghurt and Sour Milk
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of milk insights available
- Top milk products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of milk brands in Nigeria by demographics
- Milk brand shopper profile
- Average consumer rating per milk product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual milk products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan milk products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the milk sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.