- 18/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the milk market in Morocco
Explore in-depth insights into the milk market in Morocco, drawn from real consumer data. This market report analyzes key consumption trends, top milk brands, packaging preferences, and shopper behaviour within the milk category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the milk landscape in Morocco.
Here is the type of information included in this report:
- A total of 188 milk products (SKUs) have been scanned by consumers in Morocco, providing a comprehensive view of the category
- These products span 50 different milk brands
- The most common pack size in the milk category is 0.5 l, with the Paper box format being the most frequently used
- In the past 12 months, 9,216 new unique product entries have been recorded in the milk category
- Jaouda is currently the most scanned milk brand in Morocco
Report on the milk category in Morocco
A comprehensive report is available upon request.
Related milk categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Powder Milk
- Yoghurt and Sour Milk
Regions in Morocco covered in the report
- Boujdour
- Chaouia – Ouardigha
- Doukkala – Abda
- Es Semara
- Fès – Boulemane
- Gharb – Chrarda – Béni Hssen
- Grand Casablanca
- Guelmim – Es-Semara
- Laayoune
- Laâyoune – Boujdour – Sakia El Hamra
- Marrakech – Tensift – Al Haouz
- Meknès – Tafilalet
- Oriental
- Oued el Dahab
- Rabat – Salé – Zemmour – Zaer
- Souss – Massa – Draâ
- Tadla – Azilal
- Tanger – Tétouan
- Taza – Al Hoceima – Taounate
Other types of milk insights available
- Top milk products in Morocco overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of milk brands in Morocco by demographics
- Milk brand shopper profile
- Average consumer rating per milk product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual milk products consumers in Morocco are purchasing and consuming.
Online panel members from Morocco scan milk products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the milk sector in Morocco, get in touch on contact@sagaciresearch.com or click below.
