- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the milk formula market in South Africa
Explore in-depth insights into the milk formula market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top milk formula brands, packaging preferences, and shopper behaviour within the milk formula category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the milk formula landscape in South Africa.
Here is the type of information included in this report:
- A total of 94 milk formula products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 16 different milk formula brands
- The most common pack size in the milk formula category is 0.9 kg, with the Can format being the most frequently used
- In the past 12 months, 1,494 new unique product entries have been recorded in the milk formula category
- Lactogen is currently the most scanned milk formula brand in South Africa
Report on the milk formula category in South Africa
A comprehensive report is available upon request.
Related milk formula categories
- Baby Food
- Infant Cereals
- Pureed Baby Food
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of milk formula insights available
- Top milk formula products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of milk formula brands in South Africa by demographics
- Milk Formula brand shopper profile
- Average consumer rating per milk formula product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual milk formula products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan milk formula products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the milk formula sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
