Margarine market in Zambia

Detailed insights on the margarine market in Zambia

Explore in-depth insights into the margarine market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top margarine brands, packaging preferences, and shopper behaviour within the margarine category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the margarine landscape in Zambia.

Here is the type of information included in this report:

  • A total of 56 margarine products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
  • These products span 22 different margarine brands
  • The most common pack size in the margarine category is 0.5 kg, with the Plastic Wrap format being the most frequently used
  • In the past 12 months, 922 new unique product entries have been recorded in the margarine category
  • Ultra is currently the most scanned margarine brand in Zambia

Report on the margarine category in Zambia

A comprehensive report is available upon request.

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Related margarine categories

  • Dairy
    • Butter
    • Cheese
    • Condensed and Evaporated milk
    • Cream
    • Dairy Desserts
    • Ice Cream
    • Milk
    • Powder Milk
    • Yoghurt and Sour Milk

Regions in Zambia covered in the report

  • Central
  • Copperbelt
  • Eastern
  • Luapula
  • Lusaka
  • Muchinga
  • North-Western
  • Northern
  • Southern
  • Western

Other types of margarine insights available

  • Top margarine products in Zambia overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of margarine brands in Zambia by demographics
  • Margarine brand shopper profile
  • Average consumer rating per margarine product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual margarine products consumers in Zambia are purchasing and consuming.

Online panel members from Zambia scan margarine products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the margarine sector in Zambia, get in touch on contact@sagaciresearch.com or click below.