Margarine market in South Africa

Detailed insights on the margarine market in South Africa

Explore in-depth insights into the margarine market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top margarine brands, packaging preferences, and shopper behaviour within the margarine category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the margarine landscape in South Africa.

Here is the type of information included in this report:

  • A total of 87 margarine products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
  • These products span 25 different margarine brands
  • The most common pack size in the margarine category is 1 kg, with the Cup/Pot format being the most frequently used
  • In the past 12 months, 6,889 new unique product entries have been recorded in the margarine category
  • Stork is currently the most scanned margarine brand in South Africa

Report on the margarine category in South Africa

A comprehensive report is available upon request.

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Related margarine categories

  • Dairy
    • Butter
    • Cheese
    • Condensed and Evaporated milk
    • Cream
    • Dairy Desserts
    • Ice Cream
    • Milk
    • Powder Milk
    • Yoghurt and Sour Milk

Regions in South Africa covered in the report

  • Eastern Cape
  • Free State
  • Gauteng
  • KwaZulu-Natal
  • Limpopo
  • Mpumalanga
  • North West
  • Northern Cape
  • Western Cape

Other types of margarine insights available

  • Top margarine products in South Africa overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of margarine brands in South Africa by demographics
  • Margarine brand shopper profile
  • Average consumer rating per margarine product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual margarine products consumers in South Africa are purchasing and consuming.

Online panel members from South Africa scan margarine products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the margarine sector in South Africa, get in touch on contact@sagaciresearch.com or click below.