- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the ketchup market in Zimbabwe
Explore in-depth insights into the ketchup market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top ketchup brands, packaging preferences, and shopper behaviour within the ketchup category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the ketchup landscape in Zimbabwe.
Here is the type of information included in this report:
- A total of 92 ketchup products (SKUs) have been scanned by consumers in Zimbabwe, providing a comprehensive view of the category
- These products span 42 different ketchup brands
- The most common pack size in the ketchup category is 0.375 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 5,778 new unique product entries have been recorded in the ketchup category
- Rabroy is currently the most scanned ketchup brand in Zimbabwe
Report on the ketchup category in Zimbabwe
A comprehensive report is available upon request.
Related ketchup categories
- Table Sauces
- Barbecue Sauces
- Chilli Sauces
- Mayonnaise
- Mustard
- Other Table Sauces
- Oyster Sauces
- Salad Dressings
- Shito
- Soy Sauces
Regions in Zimbabwe covered in the report
- Bulawayo
- Harare
- Manicaland
- Mashonaland Central
- Mashonaland East
- Mashonaland West
- Masvingo
- Matabeleland North
- Matabeleland South
- Midlands
Other types of ketchup insights available
- Top ketchup products in Zimbabwe overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of ketchup brands in Zimbabwe by demographics
- Ketchup brand shopper profile
- Average consumer rating per ketchup product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual ketchup products consumers in Zimbabwe are purchasing and consuming.
Online panel members from Zimbabwe scan ketchup products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the ketchup sector in Zimbabwe, get in touch on contact@sagaciresearch.com or click below.
