- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the ketchup market in Tanzania
Explore in-depth insights into the ketchup market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top ketchup brands, packaging preferences, and shopper behaviour within the ketchup category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the ketchup landscape in Tanzania.
Here is the type of information included in this report:
- A total of 36 ketchup products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 12 different ketchup brands
- The most common pack size in the ketchup category is 0.9 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 1,409 new unique product entries have been recorded in the ketchup category
- Red Gold is currently the most scanned ketchup brand in Tanzania
Report on the ketchup category in Tanzania
A comprehensive report is available upon request.
Related ketchup categories
- Table Sauces
- Barbecue Sauces
- Chilli Sauces
- Mayonnaise
- Mustard
- Other Table Sauces
- Oyster Sauces
- Salad Dressings
- Shito
- Soy Sauces
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of ketchup insights available
- Top ketchup products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of ketchup brands in Tanzania by demographics
- Ketchup brand shopper profile
- Average consumer rating per ketchup product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual ketchup products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan ketchup products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the ketchup sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.
