- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the ketchup market in Kenya
Explore in-depth insights into the ketchup market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top ketchup brands, packaging preferences, and shopper behaviour within the ketchup category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the ketchup landscape in Kenya.
Here is the type of information included in this report:
- A total of 143 ketchup products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 38 different ketchup brands
- The most common pack size in the ketchup category is 0.4 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 5,149 new unique product entries have been recorded in the ketchup category
- Zesta is currently the most scanned ketchup brand in Kenya
Report on the ketchup category in Kenya
A comprehensive report is available upon request.
Related ketchup categories
- Table Sauces
- Barbecue Sauces
- Chilli Sauces
- Mayonnaise
- Mustard
- Other Table Sauces
- Oyster Sauces
- Salad Dressings
- Shito
- Soy Sauces
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of ketchup insights available
- Top ketchup products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of ketchup brands in Kenya by demographics
- Ketchup brand shopper profile
- Average consumer rating per ketchup product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual ketchup products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan ketchup products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the ketchup sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
