- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the ice cream market in Tanzania
Explore in-depth insights into the ice cream market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top ice cream brands, packaging preferences, and shopper behaviour within the ice cream category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the ice cream landscape in Tanzania.
Here is the type of information included in this report:
- A total of 61 ice cream products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 11 different ice cream brands
- The most common pack size in the ice cream category is 0.07 l, with the Sachet format being the most frequently used
- In the past 12 months, 1,159 new unique product entries have been recorded in the ice cream category
- Azam is currently the most scanned ice cream brand in Tanzania
Report on the ice cream category in Tanzania
A comprehensive report is available upon request.
Related ice cream categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Margarine
- Milk
- Powder Milk
- Yoghurt and Sour Milk
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of ice cream insights available
- Top ice cream products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of ice cream brands in Tanzania by demographics
- Ice Cream brand shopper profile
- Average consumer rating per ice cream product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual ice cream products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan ice cream products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the ice cream sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.
