- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the frozen foods market in South Africa
Explore in-depth insights into the frozen foods market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top frozen foods brands, packaging preferences, and shopper behaviour within the frozen foods category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the frozen foods landscape in South Africa.
Here is the type of information included in this report:
- A total of 538 frozen foods products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 100 different frozen foods brands
- The most common pack size in the frozen foods category is 1 kg, with the Bag format being the most frequently used
- In the past 12 months, 6,710 new unique product entries have been recorded in the frozen foods category
- Freshmark is currently the most scanned frozen foods brand in South Africa
Report on the frozen foods category in South Africa
A comprehensive report is available upon request.
Related frozen foods categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Family Cereals
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of frozen foods insights available
- Top frozen foods products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of frozen foods brands in South Africa by demographics
- Frozen Foods brand shopper profile
- Average consumer rating per frozen foods product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual frozen foods products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan frozen foods products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the frozen foods sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
