- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the frozen foods market in Kenya
Explore in-depth insights into the frozen foods market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top frozen foods brands, packaging preferences, and shopper behaviour within the frozen foods category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the frozen foods landscape in Kenya.
Here is the type of information included in this report:
- A total of 96 frozen foods products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 38 different frozen foods brands
- The most common pack size in the frozen foods category is 1 kg, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 1,696 new unique product entries have been recorded in the frozen foods category
- Kenpoly is currently the most scanned frozen foods brand in Kenya
Report on the frozen foods category in Kenya
A comprehensive report is available upon request.
Related frozen foods categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Family Cereals
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of frozen foods insights available
- Top frozen foods products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of frozen foods brands in Kenya by demographics
- Frozen Foods brand shopper profile
- Average consumer rating per frozen foods product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual frozen foods products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan frozen foods products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the frozen foods sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
