Flour market in Kenya

Detailed insights on the flour market in Kenya

Explore in-depth insights into the flour market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top flour brands, packaging preferences, and shopper behaviour within the flour category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the flour landscape in Kenya.

Here is the type of information included in this report:

• A total of 326 flour products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
• These products span 109 different flour brands
• The most common pack size in the flour category is 2 kg, with the Bag format being the most frequently used
• In the past 6 months, 17015 new unique product entries have been recorded in the flour category
• Ajab is currently the most scanned flour brand in Kenya

Report on the flour category in Kenya

A comprehensive report is available upon request.

Related flour categories

• Bread, Flour, Pastries and Baking Ingredients
  • Baking Powder
  • Bread
  • Sodium Bicarbonate
  • Sugar and Sweeteners

Regions in Kenya covered in the report

• Baringo
• Bomet
• Bungoma
• Busia
• Elgeyo-Marakwet
• Embu
• Garissa
• Homa Bay
• Isiolo
• Kajiado
• Kakamega
• Kericho
• Kiambu
• Kilifi
• Kirinyaga
• Kisii
• Kisumu
• Kitui
• Kwale
• Laikipia
• Lamu
• Machakos
• Makueni
• Mandera
• Marsabit
• Meru
• Migori
• Mombasa
• Murang’a
• Nairobi
• Nakuru
• Nandi
• Narok
• Nyamira
• Nyandarua
• Nyeri
• Samburu
• Siaya
• Taita Taveta
• Tana River
• Tharaka-Nithi
• Trans Nzoia
• Turkana
• Uasin Gishu
• Vihiga
• Wajir
• West Pokot

Other types of flour insights available

• Top flour products in Kenya overview (brand, format, size in units, price, etc)
• Share of products by demographics (gender, age, SEC, regions) evolution
• Share of flour brands in Kenya by demographics
• Flour brand shopper profile
• Average consumer rating per flour product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual flour products consumers in Kenya are purchasing and consuming.

Online panel members from Kenya scan flour products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the flour sector in Kenya, get in touch on contact@sagaciresearch.com or click below.

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