- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the family cereals market in Kenya
Explore in-depth insights into the family cereals market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top family cereals brands, packaging preferences, and shopper behaviour within the family cereals category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the family cereals landscape in Kenya.
Here is the type of information included in this report:
- A total of 282 family cereals products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 71 different family cereals brands
- The most common pack size in the family cereals category is 1 kg, with the Bag format being the most frequently used
- In the past 12 months, 7,826 new unique product entries have been recorded in the family cereals category
- Weetabix is currently the most scanned family cereals brand in Kenya
Report on the family cereals category in Kenya
A comprehensive report is available upon request.
Related family cereals categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of family cereals insights available
- Top family cereals products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of family cereals brands in Kenya by demographics
- Family Cereals brand shopper profile
- Average consumer rating per family cereals product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual family cereals products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan family cereals products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the family cereals sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
