- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the confectionery market in Tanzania
Explore in-depth insights into the confectionery market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top confectionery brands, packaging preferences, and shopper behaviour within the confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the confectionery landscape in Tanzania.
Here is the type of information included in this report:
- A total of 146 confectionery products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 60 different confectionery brands
- The most common pack size in the confectionery category is 1 kg, with the Sachet format being the most frequently used
- In the past 12 months, 1,406 new unique product entries have been recorded in the confectionery category
- Big Boss is currently the most scanned confectionery brand in Tanzania
Report on the confectionery category in Tanzania
A comprehensive report is available upon request.
Related confectionery categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
- Candies and Sweets (non-chocolate)
- Chewing Gum
- Chocolate Confectionery
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of confectionery insights available
- Top confectionery products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of confectionery brands in Tanzania by demographics
- Confectionery brand shopper profile
- Average consumer rating per confectionery product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual confectionery products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan confectionery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the confectionery sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.
