- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the coffee market in Madagascar
Explore in-depth insights into the coffee market in Madagascar, drawn from real consumer data. This market report analyzes key consumption trends, top coffee brands, packaging preferences, and shopper behaviour within the coffee category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the coffee landscape in Madagascar.
Here is the type of information included in this report:
- A total of 66 coffee products (SKUs) have been scanned by consumers in Madagascar, providing a comprehensive view of the category
- These products span 25 different coffee brands
- The most common pack size in the coffee category is 30 g, with the Sachet format being the most frequently used
- In the past 12 months, 945 new unique product entries have been recorded in the coffee category
- Nescafé is currently the most scanned coffee brand in Madagascar
Report on the coffee category in Madagascar
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related coffee categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Energy Drinks
- Flavoured Powder Drinks
- Juices
- Tea
Regions in Madagascar covered in the report
- Antananarivo
- Antsiranana
- Fianarantsoa
- Mahajanga
- Toamasina
- Toliary
Other types of coffee insights available
- Top coffee products in Madagascar overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of coffee brands in Madagascar by demographics
- Coffee brand shopper profile
- Average consumer rating per coffee product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual coffee products consumers in Madagascar are purchasing and consuming.
Online panel members from Madagascar scan coffee products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the coffee sector in Madagascar, get in touch on contact@sagaciresearch.com or click below.
