- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the candies and sweets (non-chocolate) market in Kenya
Explore in-depth insights into the candies and sweets (non-chocolate) market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top candies and sweets (non-chocolate) brands, packaging preferences, and shopper behaviour within the candies and sweets (non-chocolate) category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the candies and sweets (non-chocolate) landscape in Kenya.
Here is the type of information included in this report:
- A total of 115 candies and sweets (non-chocolate) products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 49 different candies and sweets (non-chocolate) brands
- The most common pack size in the candies and sweets (non-chocolate) category is 0.05 kg, with the Sachet format being the most frequently used
- In the past 12 months, 1,510 new unique product entries have been recorded in the candies and sweets (non-chocolate) category
- KSL is currently the most scanned candies and sweets (non-chocolate) brand in Kenya
Report on the candies and sweets (non-chocolate) category in Kenya
A comprehensive report is available upon request.
Related candies and sweets (non-chocolate) categories
- Confectionery
- Chewing Gum
- Chocolate Confectionery
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of candies and sweets (non-chocolate) insights available
- Top candies and sweets (non-chocolate) products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of candies and sweets (non-chocolate) brands in Kenya by demographics
- Candies and Sweets (non-chocolate) brand shopper profile
- Average consumer rating per candies and sweets (non-chocolate) product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual candies and sweets (non-chocolate) products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan candies and sweets (non-chocolate) products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the candies and sweets (non-chocolate) sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
