- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the butter market in South Africa
Explore in-depth insights into the butter market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top butter brands, packaging preferences, and shopper behaviour within the butter category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the butter landscape in South Africa.
Here is the type of information included in this report:
- A total of 54 butter products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 33 different butter brands
- The most common pack size in the butter category is 1 kg, with the Tube format being the most frequently used
- In the past 12 months, 1,052 new unique product entries have been recorded in the butter category
- Rama is currently the most scanned butter brand in South Africa
Report on the butter category in South Africa
A comprehensive report is available upon request.

Related butter categories
- Dairy
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Milk
- Powder Milk
- Yoghurt and Sour Milk
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of butter insights available
- Top butter products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of butter brands in South Africa by demographics
- Butter brand shopper profile
- Average consumer rating per butter product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual butter products consumers in South Africa are purchasing and consuming.
Online panel members from South Africa scan butter products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the butter sector in South Africa, get in touch on contact@sagaciresearch.com or click below.