- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bread market in Kenya
Explore in-depth insights into the bread market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top bread brands, packaging preferences, and shopper behaviour within the bread category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bread landscape in Kenya.
Here is the type of information included in this report:
- A total of 440 bread products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 118 different bread brands
- The most common pack size in the bread category is 0.4 kg, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 12,757 new unique product entries have been recorded in the bread category
- Supa Loaf is currently the most scanned bread brand in Kenya
Report on the bread category in Kenya
A comprehensive report is available upon request.
Related bread categories
- Bread, Flour, Pastries and Baking Ingredients
- Baking Powder
- Flour
- Sodium Bicarbonate
- Sugar and Sweeteners
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of bread insights available
- Top bread products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bread brands in Kenya by demographics
- Bread brand shopper profile
- Average consumer rating per bread product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bread products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan bread products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bread sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
